Monthly Archives: September 2011

How To Damage Your Brand In 5 Mins or Less

The guys over at CigarBrief.com have a great write-up on the debacle over at San Lotano Cigars.

Read (in order) and learn on how to NOT do something, like fire all your ind reps and piss off the entire cigar retail market at the same time.

http://cigarbrief.com/cigars/how-to-damage-your-brand-in-five-minutes-or-less/1408/

http://cigarbrief.com/cigars/follow-up-how-to-damage-your-brand-in-five-minutes-or-less/1624/

http://cigarbrief.com/cigars/aj-fernandezs-response-to-how-to-damage-your-brand/1769/#comment-152